Aeterra approached us to redesign their website after an initial design direction fell short. The goal was to create a clear, visually engaging, and brand-aligned site that felt modern and easy to navigate. I was brought in with fresh eyes to lead the redesign effort and build a modular, scalable experience that reflected Aeterra’s values.
- Client: Aeterra
- Role: Lead visual designer on the website redesign
- Goal: Create a modern, approachable site that reflects the brand and improves navigation
- Result: A modular and scalable web experience that successfully brought the brand to life online
The original site concept lacked clarity, polish, and brand alignment. Aeterra needed a site that could present technical and sustainability content in a way that felt premium and easy to understand. We had to rebuild the layout and UX strategy while keeping the visual identity consistent and fresh.
- Reimagined the visual direction of the site from the ground up
- Collaborated with the brand director to bring the visual identity into a web system
- Worked closely with the content team to organize information for better scannability
- Partnered with development to ensure seamless handoff and modular build
- Designed layout interactions like carousels, hovers, and transitions
- Incorporated aerial and nature-inspired imagery to elevate the brand tone
Outcome
- Fully redesigned website that better communicates Aeterra’s mission and offering
- Clear, scannable layout that improved information delivery and user flow
- Modular design system built to scale and evolve with future brand needs
- Positive stakeholder feedback on the simplicity, elegance, and functionality of the final site
Collaborative exploration of pain points and Clients Old Site
Full-Page Designs
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